Public relations and mass communications research indicates that a great deal of interest has been given corporate sector crisis communications. However crisis communications in the nonprofit sector has received little or no attention despite numerous crises of a similar magnitude to the crises in the corporate sector. This study drew on a sample of nonprofit organizations affected by financial fraud to examine if relationships existed between the financial losses due to financial fraud, crisis communication strategies and the proportion change in the financial support among donors. Moderated regression analysis was used to determine interaction effects of hypotheses derived from the image repair theory and the contingency theory of accommodation. The study found that relationships existed between financial losses, crisis response strategies and donor financial support, indicating the important implications for nonprofit crisis response strategies. These implications are noted in this study as well as recommendations for future research.
|Subjects||Management; Communication; Public administration; Organizational behavior; Mass communication|
About ProQuest Dissertations & Theses
With nearly 4 million records, the ProQuest Dissertations & Theses (PQDT) Global database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.
PQDT Global combines content from a range of the world's premier universities - from the Ivy League to the Russell Group. Of the nearly 4 million graduate works included in the database, ProQuest offers more than 2.5 million in full text formats. Of those, over 1.7 million are available in PDF format. More than 90,000 dissertations and theses are added to the database each year.