The purpose of this research study was to examine the characteristics of small business owners. Sixty-six business owners responded to an online survey using a Likert-type scale. Respondents were asked about their personal interests and beliefs, work satisfaction, perceptions on leadership skills, and business success. Based on the overall findings from the study, self-employed business owners' personality characteristics, work satisfaction, and perceptions of leadership skills all significantly and positively predict their short- and long-term growth in profits, sales, and personal income.
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