The use of communications technology is constantly changing as many new devices become available for use. The challenge for many administrators is choosing which technology will result in the most effective and acceptable application for specific work groups and units. One objective of universities in communications is to use the most effective approach to communicating with students. The purpose of the study was to provide research on the perception of the usefulness of e-mail, cell and desk phones, video, and teleconferencing communications technology used to communicate between students and administrators in a private, for profit, university. The research question addressed the perception of technological devices most useful in communications between students and administrators. A qualitative case study design was used to examine the perception of communications technologies' relationships and patterns through the experience of participants in the use of e-mail, cell and desk phones, video, and teleconferencing. Data from interviews, questionnaires, surveys, and observations were coded into a priori themes aligned to the research question. Themes were analyzed through a pattern matching approach. The discoveries indicated that cell phones and e-mails were perceived to be the most useful compared to desk phones, teleconferencing, and video conferencing. The study contributes to social change by indentifying technologies that help universities communicate more effectively with students, which would allow universities to maximize the use of their technology resources to best support and enhance academic performance.