How African American Women Entrepreneurs Created Successful and Sustainable Organizations: A Phenomenon
by Williams, Glendalen Ann, Ph.D., BENEDICTINE UNIVERSITY, 2011, 155 pages; 3488560

Abstract:

The purpose of this qualitative phenomenological study was to investigate the success and sustainability methods of African American women entrepreneurs. The phenomenological research model was chosen because it examines the lived experiences of 16 African American women entrepreneurs who have demonstrated successful and sustained businesses for 15 years or more, and who own 51% or more of their businesses. The study explores answers to two key questions: (1) What are the methods used to achieve successful businesses by these women entrepreneurs? (2) What are the strategies they developed to achieve sustain ability in business? Through the qualitative phenomenological study of these 16 highly motivated and courageous women, interview data revealed five major themes relating to success methods and four major themes relating to sustainability strategies. The five major themes for success methods are that (a) The owner provides vision, goal setting, mission, and objectives; (b) The owner provides training and development; (c) The owner leads by example; (d) The owner encourages accountability, responsibility, and empowerment; and (e) The company provides quality customer service and products, and it is customer oriented. The four major themes relating to sustainability strategies are (a) spirituality, (b) managing a changing environment, (c) customer loyalty by providing customer service and products people want, and (d) building relationships/networking with others. There was a single theme identified as most significant in both the category of success methods and the category of sustainability strategies: the company provides quality customer service and products. This study also demonstrates how additional success methods and sustainability strategies contribute to successful and sustainable businesses.

 
AdviserTherese Yaeger
SchoolBENEDICTINE UNIVERSITY
SourceDAI/A 73-03, p. , Dec 2011
Source TypeDissertation
SubjectsBlack studies; Entrepreneurship; Management
Publication Number3488560
Adobe PDF Access the complete dissertation:
 

» Find an electronic copy at your library.
  Use the link below to access a full citation record of this graduate work:
  http://gateway.proquest.com/openurl%3furl_ver=Z39.88-2004%26res_dat=xri:pqdiss%26rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation%26rft_dat=xri:pqdiss:3488560
  If your library subscribes to the ProQuest Dissertations & Theses (PQDT) database, you may be entitled to a free electronic version of this graduate work. If not, you will have the option to purchase one, and access a 24 page preview for free (if available).

About ProQuest Dissertations & Theses
With over 2.3 million records, the ProQuest Dissertations & Theses (PQDT) database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.

The database includes citations of graduate works ranging from the first U.S. dissertation, accepted in 1861, to those accepted as recently as last semester. Of the 2.3 million graduate works included in the database, ProQuest offers more than 1.9 million in full text formats. Of those, over 860,000 are available in PDF format. More than 60,000 dissertations and theses are added to the database each year.

If you have questions, please feel free to visit the ProQuest Web site - http://www.proquest.com - or call ProQuest Hotline Customer Support at 1-800-521-3042.