A Single-Case Study of an Entrepreneurial Training Program and the Business Outcomes for African-American Female Business Owners
by Mangum, Tamara, Ph.D., WALDEN UNIVERSITY, 2011, 155 pages; 3482490

Abstract:

Small business research suggests that businesses owned by African-American females (AAFBOs) are not achieving the same level of success as other female-owned businesses. As a result, entrepreneurial training programs (ETPs) have been implemented by private and public organizations to address challenges associated with business growth and success for these business owners. Little is known about whether ETPs have increased the level of success among AAFBOs. The purpose of this evaluative, single-case study was to describe the experiences and business outcomes for AAFBOs who participated in and completed an ETP to determine if the program has accomplished its objective. The study drew on entrepreneurial learning theory; Bandura’s social learning theory; and Kirkpatrick’s 4-level program evaluation model. Using open-ended interviews with program staff members and surveys administered to 10 program participants, the role ETPs play in the business outcomes for AAFBOs was investigated. The survey addressed participants’ perceptions of program effectiveness and business outcomes before and after training. A priori coding, pattern matching, and comparative analysis were used to identify 14 themes related to Kirkpatrick’s 4-level program evaluation model. Specific results indicate that the program enhanced business knowledge and skills and stimulated behaviors that improved business performance. Recommendations include reviewing participants’ needs prior to enrollment, evaluating post participation outcomes, and providing program aftercare. Implications for social change include a better understanding of program success factors that can increase long term success of ETPs thereby narrowing the gap between AAFBOs and others’ success rates.

 
AdviserDavid Banner
SchoolWALDEN UNIVERSITY
SourceDAI/A 73-03, p. , Dec 2011
Source TypeDissertation
SubjectsEntrepreneurship; Women's studies; Business education
Publication Number3482490
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