In today's economic climate, strong and fierce competition is present in many industries prompting organizations to explore new ways to create value in order to face these challenges. In this context, innovation has been a crucial instrument in creating additional value and increasing competitiveness. Numerous product development (PD) organizations have integrated innovative products in order to remain competitive and retain their customer base. Many firms introduce computer-aided design (CAD) systems in order to be competitive; however, this decision often results in higher-than-anticipated costs, organizational resistance and incompatibility of existing systems (Petrovic et al., 2011). The major goal of this study is to assist managers in the selection of appropriate innovative CAD technology for their organizations by focusing on eight critical factors that could potentially guide their decision-making process when recommending specific innovative CAD technologies; perceived usefulness, perceived ease of use, organization support, organizational size, cost-effectiveness, system quality, organizational need, and function-effectiveness. The main objective of the study is to assist decision makers in the introduction of innovative CAD within their PD organization. Theoretical foundation used for this study was the technology acceptance model (TAM). Parametric statistic methods were used to test perceptions of decision makers toward innovative CAD technologies. Results indicated perceived usefulness, perceived ease of use, organizational support, cost-effectiveness, system quality, organizational need, and functional effectiveness are important attributes in the decision process of acceptance of innovative CAD technologies. The positive relationship indicates that when these seven variables increased the intent to adopt increased as well.