As an acknowledgement that intimate partner violence is not exclusively limited to female victims evolves within our society and requests for services from male victims increase, agencies that offer emergency advocacy services must begin to address issues related to providing assistance to male victims of this crime. Understanding potential impacts that this changing societal awareness may have is important to continuing successful delivery of emergency support services to female victims and to development of services specifically designed for male victims. This study utilized a mixed methods research methodology to identify and examine challenges faced by agencies related to providing emergency advocacy services to male victims of intimate partner violence. The intent of this study was to identify the challenges that agencies are facing as a societal attitude shift occurs that acknowledges the existence of male victims of intimate partner violence and this segment of the victim population begins to feel more comfortable with requesting emergency advocacy services. The study findings concluded that society’s reluctance to fully acknowledge males as victims of intimate partner violence impacted agencies ability to provide equal emergency advocacy services to both female and male victims, by increasing challenges associated with obtaining adequate funding and serving a victim population that is reluctant to seek assistance.