This dissertation investigates how currently active goals influence people's judgments in seemingly unrelated domains. These domains are not acknowledged or reported by the individual as the targets of (or even relevant to) those consciously pursued goals. However, active goals (regardless of whether a person is conscious of pursuing it or not) are capable of influencing people's judgments in these domains. This unacknowledged connection suggests two things: That the goal representations and the seemingly unrelated domains have some sort of associative relationship; and that nonconscious goal processes integrate this associative relationship into calculations of whether environmental stimuli are relevant or irrelevant to goal pursuit. Eight studies test this hypothesis. The first five examine the impact of the evolved mating goal on people's judgments of non-human stimuli. The final three studies examine how activation and operation of the evolved physical self-protection goal influences people's judgments and intentions in the more abstract domain of psychological self-protection (e.g., maintaining positive self-evaluations). Discussion and conclusions focus on the pattern of findings across the eight studies, which indicate that both conscious and nonconscious goal pursuits have influences more general than their initial focus and purpose might suggest.