Fifty percent of newly formed entrepreneurial organizations fail within the first 4 years of implementation. The purpose of the quantitative study, using a correlational and comparative design, was to compare the values and attitudes of entrepreneurs and nonentrepreneurs, and examine the relationship between values, attitudes, job satisfaction, and worker cooperation for entrepreneurs and nonentrepreneurs. Three thousand surveys were distributed throughout Los Angeles County; 385 surveys were returned from each group. Mann Whitney U and regression analysis were utilized to test 10 hypotheses and answer the study research questions. Research question 1 indicated statistically significant value differences for entrepreneurs and nonentrepreneurs. Significant findings include a world of beauty, ((Mdn = 4.17), U = 53914.5, p < .001, r = 0.120), and forgiving, ((Mdn = 4.23), U = 53722, p < .001, r = 0.121). Research question 2 indicated statistically significant attitude differences for entrepreneur and nonentrepreneur achievement, ((Mdn = 80.56), U = 45070.5, p < .001, r = 0.255), personal control, (( Mdn = 75.40), U = 35945.5, p < .001, r = 0.368), and innovation, ((Mdn = 71.13), U = 28266.5, p < .001, r = 0.470). Research questions 3 and 4 indicated statistically significant differences for entrepreneur and nonentrepreneur values and job satisfaction, (R² = 0.28, F(1,385) = 14.546, p < .001, R² = 0.352, F(1,385) = 12.935, p < .001). Research questions 5 and 6 indicated statistically significant differences for entrepreneur and nonentrepreneur values and worker cooperation, (R² = 0.481, F(1,385) = 51.351, p < .001, R² = 0.364, F(1,385) 18.383, p < .001). Research questions 7 and 8 indicated statistically significant differences for entrepreneur and nonentrepreneur self-esteem and job satisfaction, ((Mdn = 65.24), U = 57984, p < .001, r = 0.077). Research questions 9 and 10 indicated statistically significant differences for entrepreneur and nonentrepreneur values and worker cooperation, (R² = 0.484, F(1,385) = 115.549, p < .001, R² = 0.154, F(1,385) = 19.899, p < .001). Recommendations include future research conducted during various economic conditions and an education distribution with a narrower range of participants among entrepreneurs and nonentrepreneurs to reduce the 50% newly formed entrepreneurial organizations failure.