Work value preferences of generational and gender diversity: An exploration among accountants

by Williams, K. Ambrey, D.B.A., CAPELLA UNIVERSITY, 2011, 101 pages; 3466430


Managers face new challenges of motivating a multigenerational workforce, male and female, and yet keeping a competitive edge. Understanding generational and gender difference may help managers overcome some of the rising challenges. Researchers have produced mixed results on generational and gender differences, which led to this study. The nature of the study was an exploration of the motivational preferences of generations and genders in the accounting industry. Using a quantitative methodology, the research study was designed to explore the connection between generational and gender workplace preferences and motivation within the accounting industry. The Work Values Survey created by Brenda Wagenknecht-Ivey in 1997 was used to collect information on 24 work values. Based on the results of the factorial ANOVA conducted on the data set of preferred work values and on the data set of observed work values, both null hypotheses suggesting no significant differences in the preferred or observed work values between the Baby Boomers and Generation X and males and females were rejected. Results indicated the differences for practical organizational purposes are minimal.

AdviserMary Evans-Kasala
Source TypeDissertation
SubjectsAccounting; Management; Organizational behavior
Publication Number3466430

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