IT diffusion in small-businesses of minority communities
by Washah, Sal F., Ph.D., CAPELLA UNIVERSITY, 2011, 163 pages; 3457128

Abstract:

Although the research on IT diffusion is plentiful, there is nearly no direct empirical research related to IT addressing the improvements of the small businesses of minority communities (SBMCs), problem-solving endeavors using technologically based systems, and processes that enhance the efficiency and effectiveness of information in a variety of strategic, tactical, and operational situations. Small businesses of minority communities may not be perceived as an effective driving force of digital business or as a fast-growing segment of digital economies. The purpose of the research study was to explore the issues of IT use within SBMCs. The research intended to explore four main related issues: (a) the different types of IT applications used by the SBMCs, (b) how technology within SBMCs is utilized, (c) the type of technological obstacles that may have appeared while incorporating IT in the SBMCs, and (d) the unmet goals the SBMCs owners and managers would like to achieve through the use of IT. The research utilized qualitative methodology to explore and understand the IT adoption situation of SBMCs. The rationale of this research explored IT diffusion challenges and reasons for the challenges, identified preferred solutions and benefits reported by SBMC owners and managers, and also recognized the knowledge, programs, or assistance that must be in place to result in the use of IT in SBMCs.

 
AdviserMargarita Rovira
SchoolCAPELLA UNIVERSITY
SourceDAI/B 72-08, p. , Jul 2011
Source TypeDissertation
SubjectsInformation technology; Organizational behavior
Publication Number3457128
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