The online identity formation of the institution of higher education: Analysis of power relations and subject positions
by Massie, Keith R., Ph.D., THE UNIVERSITY OF UTAH, 2011, 176 pages; 3450517

Abstract:

The current study examined over 3000 visual images on the homepages of 234 National University to determine how power relations are depicted. Using a hybrid methodology of grounded theory, critical discursive analysis, and facial prominence scoring, the work culminates in a theory: The (Im)Balanced Theory of College Identity Formation Online. The theory holds that colleges used different tactics, strategies, and resources when depicting various subject positions on their homepages.

 
AdviserJames A. Anderson
SchoolTHE UNIVERSITY OF UTAH
SourceDAI/A 72-06, p. , May 2011
Source TypeDissertation
SubjectsWeb studies; Organizational behavior; Mass communication; Educational technology; Higher education
Publication Number3450517
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