Public American college football programs among the NCAA's football bowl subdivision (the FBS 100) were appraised using theories of modern financial economics, namely intrinsic valuation theory. Costs of capital were assessed for each of the 100 programs, uniquely, and were used to discount projected cash flows. Independent variables were identified from the literature, while multivariate and univariate regression analysis were used to predict intrinsic value, in a simulated market. Also, pricing multiples were developed using the NFL as a peer industry for comparison. Results indicate that long-term team performance, stadium age, host university endowment size, undergraduate student enrollment, and head coach's guaranteed salary are each correlated to intrinsic value (p<0.05), while stadium size predicts intrinsic value (p<0.05). Also, team revenues explain most of the variance in team value (p<0.05). Further, historical returns among the FBS 100 demonstrate resistance to the effects of the recession of 2008-2009. Finally, higher expenses were theoretically shown to be associated with future expected value increases.