This dissertation presents findings from ethnographic research conducted with members of the Sociedad La Unión Martí-Maceo, established by segregated Black Cuban cigar workers in Ybor City in 1904. For decades, Tampa officials have initiated numerous urban revitalization projects aimed at developing a world-class tourist destination and metropolitan center. Often, these efforts have centered on highlighting the ethnic history of Ybor City, from which the participation of Black Cubans and the Martí-Maceo Society has been actively excluded or ignored. The main issues related to contemporary Afro-Cuban identity in Tampa and which will be examined in my dissertation, include the changing nature of the Afro-Cuban community in Tampa in light of increases in migration of Cubans and other Latinos of color to the area; Martí-Maceo members' struggle to reclaim an Afro-Cuban heritage within Tampa's larger historic preservation efforts over the past decade; and an examination of the Martí-Maceo Society as a voluntary association that appears to have outlived its usefulness in present-day Tampa despite efforts by elderly members to sustain and expand it.