This study uses a quantitative approach to evaluate the trustworthiness of e-businesses as measured by the E-business Trustworthy Index, EBTI, developed as part of this research. The problem is that despite the importance of e-business trustworthiness and the findings from many studies, there are few if any objective measures that evaluate the trustworthiness of online retail stores. The development of the EBTI benefits both e-businesses and online shoppers. This study has two purposes. A model of trustworthiness or an e-business trustworthy index, EBTI, was synthesized from research and used with a quantitative approach to examine the state of e-business trustworthiness. In doing so, the question concerning if e-businesses are trustworthy is explored. The EBTI will be used by raters to evaluate a sample of e-businesses. The same e-businesses will be evaluated by consumers. The data derived from the EBTI and the consumer survey will be analyzed.
|Subjects||Business administration; Management; Information technology; Mass communication|
About ProQuest Dissertations & Theses
With nearly 4 million records, the ProQuest Dissertations & Theses (PQDT) Global database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.
PQDT Global combines content from a range of the world's premier universities - from the Ivy League to the Russell Group. Of the nearly 4 million graduate works included in the database, ProQuest offers more than 2.5 million in full text formats. Of those, over 1.7 million are available in PDF format. More than 90,000 dissertations and theses are added to the database each year.