Are e-businesses trustworthy?

by Hulsey, John D., Ph.D., CAPELLA UNIVERSITY, 2010, 125 pages; 3423173

Abstract:

This study uses a quantitative approach to evaluate the trustworthiness of e-businesses as measured by the E-business Trustworthy Index, EBTI, developed as part of this research. The problem is that despite the importance of e-business trustworthiness and the findings from many studies, there are few if any objective measures that evaluate the trustworthiness of online retail stores. The development of the EBTI benefits both e-businesses and online shoppers. This study has two purposes. A model of trustworthiness or an e-business trustworthy index, EBTI, was synthesized from research and used with a quantitative approach to examine the state of e-business trustworthiness. In doing so, the question concerning if e-businesses are trustworthy is explored. The EBTI will be used by raters to evaluate a sample of e-businesses. The same e-businesses will be evaluated by consumers. The data derived from the EBTI and the consumer survey will be analyzed.

AdviserPerry Haan
SchoolCAPELLA UNIVERSITY
Source TypeDissertation
SubjectsBusiness administration; Management; Information technology; Mass communication
Publication Number3423173

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