In 2004, Mel Gibson released The Passion of the Christ, a film that focuses specifically on the events surrounding the crucifixion of Jesus of Nazareth. Over a year before its release and well ahead of any studio publicity, the film and its director were at the center of a discussion that sparked criticism from biblical scholars, Jesus historians, and members of the media. In spite, or perhaps because, of this controversy, The Passion was well-received by its audiences if not by its critics. This dissertation explores the cultural, political, and economic factors that led to the box office success of Mel Gibson's film The Passion of the Christ and also examines why viewers identified with Jesus, the protagonist of the film. First, this project places the success of The Passion of the Christ in socio-historical and political-economic context of 2004, emphasizing the popularity of neoliberal economic policies, conservative political thought, and Evangelical Christianity. Second, this project explores the specific political and economic arrangements that facilitated the making of the film at Cinecitta studios in Rome. The ease with which Gibson was able to make The Passion outside of the United States is a direct result of neoliberal economic policies that emphasize free trade and, in the process, undermine trade unions and film industry laborers. Third, in addition to a macro- and micro-level political economic analysis of The Passion of the Christ, this project also examines the film as it fits into the horror genre. Horror not only seeks to elicit an immediate visceral reaction from audience members but also manifests the political and economic insecurities of society. Finally, this project connects the film text to these anxieties, including the war on terror, the war in Iraq, and an extended crisis of masculinity.