Winning in business: A study of the motivations and success strategies of Black women business owners
by Whitley, Rhoda Virginia, Ph.D., CAPELLA UNIVERSITY, 2009, 123 pages; 3372250

Abstract:

This phenomenological qualitative study examined the motivations and success strategies of Black women business owners. A phenomenological approach was chosen for this study because the goal of this study was to investigate the meaning of the lived experiences of Black women business owners. Individual in-depth interviews were utilized to facilitate the collection of qualitative data via telephone interviews of the participants. Once collected, the audio-recorded and transcribed data were analyzed, categorized, and displayed using Microsoft Office software.
 
AdviserMarc Muchnick
SchoolCAPELLA UNIVERSITY
SourceDAI/A 70-09, p. , Oct 2009
Source TypeDissertation
SubjectsBusiness; Black studies; Women's studies
Publication Number3372250
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