Generation Y vs. Baby Boomers: How workplace commitment levels affect recruitment and retention of Generation Y within corporate America

by Engelman, Elizabeth, Ph.D., CAPELLA UNIVERSITY, 2009, 91 pages; 3368749


For the first time in history, there are four generations in the workplace: Traditionalists, Baby Boomers, Generation X, and Generation Y. This study focuses specifically on the two biggest generations in history, Generation Y and the Baby Boomers. Due to the large size of Generation Y, this generation will have the power to change the workforce. Organizations struggle to attract and retain Generation Y employees. The study surveyed Generation Y and Baby Boomers currently employed in corporate America to determine their current level of workplace commitment. The purpose of the study was to understand the workplace commitment levels of Generation Y and Baby Boomers within corporate America. By understanding the differences in the levels of workplace commitment, organizations will be able to develop ways to increase workplace commitment and reduce employee turnover.

The study answers the following research question: Is there a difference between the level of organizational commitment in Generation Y and Baby Boomers in corporate America? It attempts to figure out why some employees remain loyal but others will quickly leave one organization for another. To measure the effect and difference in the levels of organizational commitment, the Three-Component Model developed by Meyer and Allen (1991) will be used in this study to determine the difference in the level of organizational commitment between Generation Y and Baby Boomers. The study concludes with the findings from the survey and the suggestions for organizations to attract and retain Generation Y employees.

AdviserZhenhu Jin
Source TypeDissertation
SubjectsManagement; Occupational psychology
Publication Number3368749

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