Is emotional intelligence the key to medical sales success?: The relationship between emotional intelligence and sales performance
by Harris, Nicole V., Ph.D., CAPELLA UNIVERSITY, 2009, 110 pages; 3350413

Abstract:

Emotional intelligence (EI) is an area of research that has gained popularity, specifically in examining EI and its relationship to sales performance. One popular definition of emotional intelligence as cited in Bar-On’s (2004) Emotional Quotient Inventory: EQi Technical Manual is, “[a]n array of non-cognitive capabilities, competencies, and skills that influence one’s ability to succeeding coping with environmental demands and pressures” (p. 16). There has not been a tremendous amount of research that addresses the specific area of medical sales. Medical sales organizations hire representatives to generate revenue and achieve goals. If management could screen sales representatives and predict sales performance success by emotional intelligence scores, the medical sales organizations could be more successful. To better understand the relationship between emotional intelligence and sales performance, an EI instrument was used to assess the emotional intelligence of 38 sales representatives with 12 months tenure from a durable medical equipment sales organization in the Midwest, as well as 98 sales representatives that work for a variety of different pharmaceutical and medical device organizations located across the United States. This quantitative study was designed to reveal relationships between emotional intelligence as represented by indices on the Emotional Quotient Inventory (EQ-i), and actual sales performance of medical sales representatives. The sales performance measure used was actual performance rank reported by the sales representatives. The researcher hypothesized that a positive relationship exists between emotional intelligence and sales performance.

 
AdviserJames Mirabella
SchoolCAPELLA UNIVERSITY
SourceDAI/A 70-03, p. , May 2009
Source TypeDissertation
SubjectsManagement; Personality psychology
Publication Number3350413
Adobe PDF Access the complete dissertation:
 

» Find an electronic copy at your library.
  Use the link below to access a full citation record of this graduate work:
  http://gateway.proquest.com/openurl%3furl_ver=Z39.88-2004%26res_dat=xri:pqdiss%26rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation%26rft_dat=xri:pqdiss:3350413
  If your library subscribes to the ProQuest Dissertations & Theses (PQDT) database, you may be entitled to a free electronic version of this graduate work. If not, you will have the option to purchase one, and access a 24 page preview for free (if available).

About ProQuest Dissertations & Theses
With over 2.3 million records, the ProQuest Dissertations & Theses (PQDT) database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.

The database includes citations of graduate works ranging from the first U.S. dissertation, accepted in 1861, to those accepted as recently as last semester. Of the 2.3 million graduate works included in the database, ProQuest offers more than 1.9 million in full text formats. Of those, over 860,000 are available in PDF format. More than 60,000 dissertations and theses are added to the database each year.

If you have questions, please feel free to visit the ProQuest Web site - http://www.proquest.com - or call ProQuest Hotline Customer Support at 1-800-521-3042.