Online personal style assessment: Style awareness for online interpersonal effectiveness and improved emotional intelligence
by Betts, George P., D.B.A., UNIVERSITY OF PHOENIX, 2008, 256 pages; 3349277

Abstract:

In an online context, this qualitative research explored the human phenomenon of social style. For the purpose of this research, online social style was defined as an individual's perception of another individual's social style, as perceived from an accumulation of impressions formed from the wording of E-mailed messages. In Phase One, the researcher formed a perception of each individual sample member's social style. Phase Two explored each sample member's ability to use online correspondence to form impressionistic perceptions of aspects of another sample population member's social style through intuitive interpretations of cumulative cues provided by online social style indicators. In Phase Three face-to-face interviews were used to support the findings of Phase One and Phase Two. In this research, each sample member drew intuitive impressions of online social style through such indicators as word choice and sentence structure. Research results suggest that sensitivity to online social style can improve communication and understanding.

 
AdviserDonald Bronsard
SchoolUNIVERSITY OF PHOENIX
SourceDAI/A 70-03, p. , Apr 2009
Source TypeDissertation
SubjectsMarketing; Management
Publication Number3349277
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