The airplane manufacturing industry has evolved into a low production rate—high unit price environment. The ability of manufacturers to easily and quickly estimate airplane market value, market share and yearly shipments during the conceptual design phase of product development has become increasingly important. The purpose of this review was to explore the influence attributes affecting the value of newly produced general aviation airplanes utilizing attribute based product valuation, market share and yearly shipments regression models.

Conclusions derived from the critical analysis are: (1) product valuation models exist and are abundant, (2) many of the product valuation models are either inadequate, not validated with theoretical foundations or overly complicated, (3) product valuation models can be used to satisfactorily estimate market share, (4) an existing and validated multi-attribute valuation model can be satisfactorily utilized to formulate a valuation and market share model for the general aviation airplane industry, and (5) a conventional regression model can be utilized to satisfactorily estimate yearly airplane shipments for the general aviation industry.