Black -owned businesses: An investigation of factors affecting performance

by Taylor, Michael A., Ph.D., CAPELLA UNIVERSITY, 2008, 87 pages; 3324737

Abstract:

The under-representation of African Americans in corporate leadership positions has lead to an increase in Black-owned small businesses. In Miami-Dade County, these small businesses are integral to the economic development and material prosperity of the local community. Despite their growth in recent years, there is a lack of research analyzing the performance of Black-owned small businesses. In assessing the factors of performance for Black-owned small businesses, the purpose of this study was to improve our collective understanding of small business performance and to make recommendations as how to improve small business performance in this area. The factors of performance focused on in this study were broken down into Demographic and Operational Factors. This study employed descriptive, causal-comparative, and correlational designs to compare the data collected using Carter, Mason, and Tagg's 2004 survey. This study concluded that only owners' education level, satisfaction with marketing efforts, and business area were all significantly related to business performance, specifically to sales volume. These findings will help Black-owned small business owners identify potential growth areas within their firms.

AdviserFrank Decaro
SchoolCAPELLA UNIVERSITY
Source TypeDissertation
SubjectsBlack studies; Management
Publication Number3324737

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