A content analysis of leadership language in selected speeches communicated by America's First Ladies Hillary Rodham Clinton and Laura Welch Bush
by Saldivar Hodgson, Maria Nicolasa, Ph.D., OUR LADY OF THE LAKE UNIVERSITY, 2007, 142 pages; 3309537

Abstract:

This computer aided content analysis examined the relationship of the usage of leadership language in speeches communicated by First Ladies Hillary Rodham Clinton (years studied 1993-1998) and Laura Welch Bush (years studied 2001-2006).

The themes identified as leadership language was from the Full Range Leadership Model which includes transformational factors, transactional factors and non-leadership factors. Other themes identified were education, women's issues and children's issues.

First lady speeches were collected from www.nara.gov for Hillary Rodham Clinton and www.whitehouse.gov for Laura Welch Bush. A total of 135 speeches were randomly selected and placed into various speech topic categories.

Analyses were conducted using a multiple regression analysis. The results indicated that Hillary Rodham Clinton and Laura Welch Bush used more transformational language during the second terms than their first terms. However, Laura W. Bush used a greater percentage of transformational than Hillary R. Clinton. They used less transactional language during their second term than in their first term. Hillary R. Clinton used a greater percentage of transactional language during the two terms. Passive language results indicated that more passive language was spoken during the first terms than in the second terms and that Laura Bush used a lower percentage of passive language than Hillary Clinton.

 
AdviserMark T. Green
SchoolOUR LADY OF THE LAKE UNIVERSITY
SourceDAI/A 69-04, p. , Aug 2008
Source TypeDissertation
SubjectsWomen's studies; Political Science
Publication Number3309537
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