The effects of target ethnicity, target gender, and target income on individuals' perceptions of multiple category target groups
by Glover, Crystal Michelle, Ph.D., HOWARD UNIVERSITY, 2008, 107 pages; 3307751

Abstract:

This research assessed the effects of multiple categorization on participants' evaluations of target groups and participants' stereotypes of target groups. Multiple categorization occurred when target groups simultaneously represented ethnic, gender, and income categories. Participants' own identity and collective self-esteem served as moderators. There were four hypotheses. First, main effects for target ethnicity, target gender, and target income would influence participants' evaluations of target groups. Second, a combinational relationship between target ethnicity, target gender, and target income would influence participants' evaluations of target groups. Third, participants' own identity and collective self-esteem related to their ethnic, gender, and income groups would moderate the impact of target income, target ethnicity, and target gender on participants' evaluations of target groups. Fourth, participants would stereotype target groups differently in comparison to one another. Participants were 207 African-American women. A 3 (target income: low, middle, high) X 2 (target ethnicity: African American, White American) X 2 (target gender: women, men) between subjects design was employed. Participants provided their evaluations of target groups using evaluative ratings. Participants indicated their stereotypes of target groups using the Traits and Characteristics Checklist. The Centrality subscale and Private Regard subscale of the Multidimensional Inventory of Black Identity (MIBI) measured each participant's own identity and collective self-esteem, respectively, related to their ethnic, gender, and income groups. ANOVAs indicated main effects for target income, target ethnicity, and target gender. ANCOVAs indicated the moderating role of participants' identity and collective self-esteem in the relationship between target categories and participants' evaluations of target groups. In addition, participants' stereotypes of target groups appeared to parallel their evaluations of target groups.

 
AdviserLloyd R. Sloan
SchoolHOWARD UNIVERSITY
SourceDAI/B 69-04, p. , Jul 2008
Source TypeDissertation
SubjectsSocial psychology
Publication Number3307751
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