Do consumers forgive and forget?
by Ben Mrad, Selima, Ph.D., FLORIDA ATLANTIC UNIVERSITY, 2008, 169 pages; 3305641

Abstract:

While tension is growing in the Middle East towards the United States due to American foreign policies, hate and anger is rising, and Middle Easterners feel threatened by the United States. It is with such a context in mind that the animosity of consumers in the Middle East is examined and whether that animosity affects the willingness to buy. In this study, the intention is to understand consumers' internal motivations behind their refusal to buy American products. Is it just to express anger, to punish the United States, or just to enhance their images, that consumers in the Middle East refuse to buy American products? In addition, the goal is to go a step further and to investigate whether animosity is expressed across different religious groups.

 
AdvisersMike Mullen; Tamara Mangleburg
SchoolFLORIDA ATLANTIC UNIVERSITY
SourceDAI/A 69-03, p. , Jun 2008
Source TypeDissertation
SubjectsReligion; Marketing
Publication Number3305641
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