The relationship between advertising and job satisfaction for paid and volunteer non -management associates: An investigation of the non -profit attraction industry in the state of Arizona

by Vitale, Mark P., Ph.D., CAPELLA UNIVERSITY, 2008, 219 pages; 3297913


This study explores the relationship, if one exists, between advertising and job satisfaction for both volunteer and paid non-management associates working in the nonprofit tourist attraction in the state of Arizona. The study investigates the relationship by surveying the population at 12 different attractions spanning various geographic locales, foci and size. A significant correlation was determined to exist between advertising and job satisfaction for the studied population. Additionally, significant variances among a few demographic characteristics of the studied population were also found to be present. Specifically, there were variances among demographic categories of status of an associate (paid or volunteer) and income of an associate. These findings were explained in context of knowledge from existing literature on cultural characteristics of a non-profit organization. Specifically, this references the propensity of associates to embrace the altruistic elements of the organizational mission to such a degree that it diminishes the significance of normal variables affecting job satisfaction. The study concludes by identifying opportunities for additional research initiatives, most notably being the prospect of exploring which media types have a more significant impact on an associate's job satisfaction within the studied industry.

AdviserPerry Haan
Source TypeDissertation
SubjectsMarketing; Management
Publication Number3297913

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