The purpose of this study was to determine the correlation between scores on a creativity perception inventory test and a measure of information and media literacy skills. It was felt that this potential relationship would aid corporations in recruiting workers who are more likely to be creative, by assessing their information and media literacy skills. The researcher felt that, if literacy and media skills, both very teachable, were proven predictors of creativity, then creativity could be increased by improving information and media literacy skills.

Survey research methodology was employed to determine the relationship. The study was exploratory and the data source was students of a Machine Tool Technology program at a community college in California.

The study did not reveal a significant correlation between knowledge of information and media literacy skills and creativity. These results may have been due to the bi-modal, not normal, distribution obtained on the information and media literacy skills measure. It is recommended that future researchers use a more sensitive instrument for media and literacy skills in future studies in order to obtain normally distributed data and a potentially stronger relationship.

It is also possible that creativity and media and literacy skills are two independent, lowly correlated, but important skills.

An important discovery of the study, however, was the determination that a strong relationship exists between the number of units taken in college and respondents' perception of their information and media literacy skills. That is, as units taken increases, so do self-reported skills on information and media literacy. This result suggests that further training in a particular technology field increases the ability to use information and media literacy skills. Another interesting result was that age was not a major predictor of creativity potential, but was more important to increased information and media literacy skills.