Kennesaw State University's EMBA coaching program: Determining the benefits to students, coaches and the university

by Gilmore, Lydia M., Ph.D., CAPELLA UNIVERSITY, 2007, 153 pages; 3288726

Abstract:

In the 21st century paradigm, workers throughout business and industry choose balance between work and home over fat paychecks and bonuses. Employees' desires for balance have shortened workdays from twelve to eight hours; however, while at work, the employee is expected to do more in less time. Employees crave feedback and support from individuals with whom they can confess their confusions, mistrusts, concerns, and sins. They need to clear away the baggage that blocks them from working smart. They need a coach. The demand for coaches has grown in response to the increasing needs for change throughout education and business.

Stephen Brock of Kennesaw State University's (KSU) EMBA (Executive MBA) program recognized the emerging paradigm of coaching among business professionals and saw an opportunity: teach MBA students about coaching by requiring each student to work with a coach while pursuing his or her education. In 2004, the Kennesaw State EMBA coaching program was launched. Written into the curriculum of this EMBA program is the requirement that all students secure a coach throughout their academic tenure.

Now, three years into the coaching program, Brock and his colleagues are curious about what benefits their students and coaches are receiving. This curiosity created a research opportunity to answer the question, "What benefits do students and coaches perceive from their participation in the Kennesaw State EMBA coaching program?" This is a unique study; no literature currently exists on this topic. KSU's coaching program is one of two in the country.

Through mixed methodology, using surveys and group interviews, this study examined the responses of KSU students and coaches. The findings revealed benefits for both students and coaches. This study created several opportunities for future research beginning with a replication of the study due to the limitation of the lack of generality to the KSU EMBA coaching program population. Future studies may examine the following questions: What benefits do Kennesaw State University personnel perceive from their participation in the EMBA coaching program, and what is the return on investment (ROI) to Kennesaw State as a result of the EMBA coaching program?

AdviserJulia Bronner
SchoolCAPELLA UNIVERSITY
Source TypeDissertation
SubjectsManagement; Curriculum development; Higher education
Publication Number3288726

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