This exploratory investigation contributes to the knowledge of factors that contribute to an organization's ability to innovate by empirically exploring the relationship between product success and organizational attributes of knowledge diversity and trust. This study empirically explores this proposed relationship through quantitative analysis of survey data collected from a sample of 85 information technology firms. The approach categorizes firms into five nominal performance groups based on ten different success metrics. Comparison of trust levels finds differences in trust across the performance group to be statistically significant for p ≤ .05, with the highest performers having the highest level of trust and the lowest performers having the lowest trust levels. Differences in knowledge diversity measured across the performance groups finds one factored dimension of diversity to be statistically significant for p ≤ .10, with the highest and lowest performing groups having equal levels of this diversity dimension. These results are interpreted as evidence of the "double edge phenomena" of diversity, suggesting trust may be the missing factor that accounts for the contradictory findings in the established body of research about diversity and group performance. The findings of this study provides insight into the association of the role trust and diversity play in new product success, indicating further research into this may be illuminating.
|Adviser||Johnny L. Morris|
|Subjects||Management; Occupational psychology; Organizational behavior|
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