Reducing product failure rates: A new perspective

by Adams, Robert J., Jr., Ph.D., CAPELLA UNIVERSITY, 2007, 112 pages; 3284101


This dissertation explores the key attributes of new product successes and failures through a combined quantitative and qualitative approach. The primary focus is on techniques and attributes involving communications to the external market environment.

AdviserJay Avella
Source TypeDissertation
Publication Number3284101

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