Post-adoptive automaticity of use: A quantitative examination of habit in a mandatory use environment in the food service distribution industry

by Howell, Clifton G., Ph.D., CAPELLA UNIVERSITY, 2007, 95 pages; 3283780

Abstract:

Technology acceptance is a well documented, mature stream of research. Pervasive behavioral models such as the technology acceptance model and the unified theory of acceptance and use of technology have been applied in a wide range of environments. Recent scholarly works seems to suggest that these models may be missing a key component: habit. This study examines the construct of habit in a mandatory use setting. Participants were solicited from five organizations in the food service distribution industry. The results indicated that habit is a significant influence on usage intention in this environment. The implication for research is that current, well accepted models of usage behavior may be able to improve their explanatory power by taking into account habitual usage behavior.

AdviserJelena Vucetic
SchoolCAPELLA UNIVERSITY
Source TypeDissertation
SubjectsManagement
Publication Number3283780

About ProQuest Dissertations & Theses
With nearly 4 million records, the ProQuest Dissertations & Theses (PQDT) Global database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.

PQDT Global combines content from a range of the world's premier universities - from the Ivy League to the Russell Group. Of the nearly 4 million graduate works included in the database, ProQuest offers more than 2.5 million in full text formats. Of those, over 1.7 million are available in PDF format. More than 90,000 dissertations and theses are added to the database each year.

If you have questions, please feel free to visit the ProQuest Web site - http://www.proquest.com - or contact ProQuest Support.