In this thesis I consider novel type of materials such as hybrid organic/inorganic heteoro-structures and polystyrene micro-spheres/inorganic composites. The organic/inorganic compound is presented by DCM2:CA:PS/cuprous oxide material. Using "solid state solvent" mechanism I propose to bring the Frenkel exciton (FE) of the DCM2 into resonance with 1S quadrupole Wanier-Mott exciton (WE) in cuprous oxide. This two types of the excitons form new type of quadrupole-dipole hybrid exciton. This hybrid is characterized by long lifetime and big oscillator strength inherited from the organic FE. In the part I of the thesis I investigate the enhancement of the quadrupole properties generic to cuprous oxide exciton by means of such resonant hybridization. I consider enhancement of photo-thermal bi-stability and second harmonic generation. The second part is devoted to the problems of light-matter interaction in cuprous oxide crystals such as weak interaction with LA phonons and whispering gallery modes (WGM) in adjacent layer of polystyrene micro-spheres. While the first effect is likely to impeded BEC of the polaritons, the second mechanism provides necessary temporal coherence. It is possible by trapping the light part of the polariton into resonant WGM through big gradient of the evanescent tail which provides big lifetime of such evanescent polariton. Due to big gradient of the evanescent field it couples "naturally" to the quadrupole WE in cuprous oxide.