Research on gender role beliefs that has utilized the college population cannot generalize findings to the adult population because many college students lack experience with adult roles. The purpose of this study was to determine the impact that adult roles have on the gender role beliefs among rural business owners and supervisors. It was hypothesized that being married, raising children, having a college education, and having an employed spouse would result in more egalitarian (liberal) gender role beliefs. Participants included 100 male and female business owners and supervisors, who completed a demographical questionnaire and the Sex-Role Egalitarianism Scale. Data were analyzed using a two-way ANOVA and independent samples t-tests. Results supported past research findings that females are significantly more egalitarian than males. Suggesting that females are more accepting than males of individuals who engage in roles and activities that are considered non-traditional. However, results failed to show significant differences between married and unmarried individuals, those who are raising children and those who are not, and whether or not the participant had an employed spouse. Furthermore, results indicated that educational achievement may not influence gender role beliefs as they did in the 1970's. Based on findings from this study, individuals without a college education have similar gender role beliefs as individuals with college education.