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Advertising of pharmaceuticals in the United States: The case of the HIV drug market

by Chew, Seen Meng, PhD, THE UNIVERSITY OF CHICAGO, 2007, 0 pages; 3272993

Abstract: This paper examines the impact of direct-to-consumer advertising of HIV prescription drugs on people's sexual behavior and injection drug use behavior. My results indicate that African Americans, one of the demographic groups with the highest rates of HIV infection, are exposed to substantially more HIV drug ads than all other demographic groups. However, I cannot find the evidence that their higher exposure rate to advertisements results in them having more sexual partners or using needles to inject street drugs more frequently than non-African Americans. Thus, I conclude that advertising of HIV prescription drugs does not necessarily lead to the problem where people engage in riskier sex or riskier drug use as a result of seeing these ads.

Advisor:	Peltzman, Sam; Becker, Gary
School:	THE UNIVERSITY OF CHICAGO
Source:	DAI-A 68/08, p. 3491, Feb 2008
Source Type:	PhD
Subjects:	Marketing; Economics
Publication Number:	3272993

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