Dreams lost to capital: A social and cultural history of an artisan's community, San Francisco Bay Area, 1967--2005
by Bongiorno, Thomas Michael, Ph.D., INDIANA UNIVERSITY, 2007, 519 pages; 3264309

Abstract:

This research examines the history of the Northern Renaissance Pleasure Faire, a "hippie" or counterculture festival that generated millions of dollars through the sales of handcrafted objects, dramatic presentations, and the creation of a social space that promoted and allowed hedonistic indulgence. This research centers upon the exchange of aesthetically marked goods, especially the pre-exchange narratives and interlocutor performances between partners. The exchange context allowed micro-political acts in the recognition of status for the traded object as art, craft, or junk, and the people who made them as artists or not. Since there was an element of price flexibility for the objects traded, pre-exchange "negotiations," served to establish an object's qualities, utility, and, ideological components. This affected the perception of the object and the maker, and, consequently, the exchange value of the object. Patron/artisan interaction concurrently enacted representations of class and social organization and precipitated conflict within the exchange sequence where rituals of exchange could fail. The patron's "power," derived from the artisan's need for capital, could drive production and interaction, from the artisan's point of view, in an undesirable direction, specifically undermining shared ideological and moral values within the counterculture community that operated the event, and, in this case, their ability to maintain community coherence. The author maintains the data represents an example of how power on the most local level draws authority from ideologies of the American "mainstream," particularly in relation to capital and individuality, which works to homogenize cultural differentiation and control social organization.

 
AdviserBeverly Stoeltje
SchoolINDIANA UNIVERSITY
SourceDAI/A 68-05, p. , Sep 2007
Source TypeDissertation
SubjectsCultural anthropology; American history; Folklore; Design
Publication Number3264309
Adobe PDF Access the complete dissertation:
 

» Find an electronic copy at your library.
  Use the link below to access a full citation record of this graduate work:
  http://gateway.proquest.com/openurl%3furl_ver=Z39.88-2004%26res_dat=xri:pqdiss%26rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation%26rft_dat=xri:pqdiss:3264309
  If your library subscribes to the ProQuest Dissertations & Theses (PQDT) database, you may be entitled to a free electronic version of this graduate work. If not, you will have the option to purchase one, and access a 24 page preview for free (if available).

About ProQuest Dissertations & Theses
With over 2.3 million records, the ProQuest Dissertations & Theses (PQDT) database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.

The database includes citations of graduate works ranging from the first U.S. dissertation, accepted in 1861, to those accepted as recently as last semester. Of the 2.3 million graduate works included in the database, ProQuest offers more than 1.9 million in full text formats. Of those, over 860,000 are available in PDF format. More than 60,000 dissertations and theses are added to the database each year.

If you have questions, please feel free to visit the ProQuest Web site - http://www.proquest.com - or call ProQuest Hotline Customer Support at 1-800-521-3042.