Critical success factor investigations have been used by managers in various industries. This strategic planning method was applied successfully in the management of information systems, governmental agencies, and Catholic schools. The Atlantic Coast Conference (ACC), an intercollegiate athletic league representing 12 universities, has been successful as an organization purposed to "maximize the educational and athletic opportunities of its student-athletes." The leadership of the ACC requires management tools to sustain an effective administration and delivery of sporting programs and to comply with the regulations of the National Collegiate Athletic Association. This case study introduced Stroman's critical success factor category (CSFC) analysis to identify 479 critical success factors in the planning areas of global, external, internal, temporal, risk, performance, culture, and market, as defined by the ACC leadership. A structured interview guide with 18 leaders was used to discover that the ACC leadership, ACC culture, marketing and promotions, quality of institutions, and ACC governance were the most critical success factors for the conference. The researcher recommends further application of CSFC analysis on the ACC through the expansion of samples and additional study on other intercollegiate athletic organizations and conferences.
|Subjects||Marketing; Management; Educational administration; Recreation|
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