One segment of the academic community that is overlooked in most research is the large cadre of professionals who deliver a multitude of services to students outside of the classroom. From the perspective of students, the student affairs professionals they encounter in the residence halls, advising offices, and within other aspects of the campus life fabric, are the face of the university. This case study of student affairs professionals within four departments at one large, public, Research-I University seeks to define the core values of the work, understand perspectives on the individuals they work with, how practice unfolds within the organization context of the campus, and what values guide practice. The literatures drawn upon include; student affairs ideology, service delivery patterns and techniques, institutional theory, professional specialization, and trends in higher education. The findings from this study illustrate that the work experiences of student affairs professionals are dominated by brief encounters with students that occur within a work environment that is frequently overwhelming. High volumes of students seeking service and limited opportunities to develop ongoing relationships create challenging work expectations for student affairs professionals. The core values of the profession are in transition as institutional priorities that focus on efficiency and competitive advantage become further established within academe. Policy recommendations for the student affairs profession and institutional decision makers are made in the final chapter.