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Abstract:
The complexity of relationships among media exposure, idealized male body images, and body satisfaction were evaluated in men between the ages of 18 and 30 years. The hypothesized model for the study, which was theoretically and empirically derived from previous research on similar constructs in women, focused specifically on relationships among media exposure, attachment style, self/ideal body image, acceptance of societal ideals, drive for muscularity, and body satisfaction in men. One hundred twelve participants (mean age = 24.4 years) completed questionnaires that assessed attachment style, personal ideal body image discrepancy, exposure to idealized male body images in magazines, acceptance of societal ideals, desire to be more muscular, and body satisfaction. Structural Equation Modeling, SEM, was used to examine the relationships among these variables and to evaluate the proposed model. Although the proposed model was not supported by the data obtained in the study, specific relationships among variables did imply (a) a significant relationship between Acceptance of Societal Ideals and the desire to become more muscular (R 2 = .33; B = .60, SE = .11; t = 5.65, p = .00), and (b) a significant relationship between personal ideal body image and body satisfaction (R2 = .10; B = -.22, SE =. 07, t = -3.23, p = .02). Based on the findings, it appears that the model previously proposed for studying these variables among women does not apply for men; thus, there is a need for developing a different model relevant to male body satisfaction. More specifically, results from this study suggest that men who accept societal views of attractiveness may desire to have a more muscular physique and to utilize a variety of behaviors to attain such a physique.
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