Abstract: This theoretical study examined the mixed cultural messages regarding love, relationship, sex and sexuality communicated to the Asian-Indian community. The research explored the different messages conveyed through the ancient Indian text called the KamaSutra, Indian history and the Indian film industry called Bollywood. Five Bollywood films were selected based on different cultural and societal views of love and sexuality, as well as different concerns within the Asian-Indian community that were portrayed through these films. These films were reviewed to assess the different messages on love, relationship, sex and sexuality. The film reviews were conducted in a quiet and secluded environment. Notes were taken on how love and relationships were addressed in the films. Notes taken were compiled into five documents based on the five films. An analysis of these documents was conducted focusing on the depiction of love and relationships in the films, with particular emphasis on the similarities and differences between generations. The naturalistic approach of this research, based on the analysis of the films, resulted in several conclusions and recommendations for future research. Results indicated that there are multiple influences and some contradictory models of love culturally presented to contemporary Indians. There are also overt and covert messages that communicate several contradictory sentiments communicated to Asian-Indians. The findings concluded that there is a need for cultural understanding in the MFT's working with first or second generation Asian-Indian American immigrants as there are complex and contradictory factors that influence the contemporary Asian-Indian's ideas and experience of love and relationships.