Abstract: American women are inundated with media images of the 'thin ideal', that is, a woman who is tall, thin, large-breasted, and has a narrow waist. While mere exposure to the thin ideal may not be sufficient enough to provoke negative body image (Streigel-Moore et al., 1986), the act of internalizing the thin ideal has been repeatedly shown to have damaging psychological consequences on women. Several authors (Cusumano & Thompson, 1997; Stice, Schupak-Neuberg, Shaw, & Stein, 1994) argue that women who internalize media messages routinely compare their bodies with the thin, attractive images they see in the media. Consequently, these women are more likely to become dissatisfied with their own bodies due to perceived failure to meet media 'norms' (Andersen & DiDomenico, 1992; Heinberg & Thompson, 1995; Kalodner, 1997; Martin & Kennedy, 1993; Posavac, Posavac, & Weigel, 2001). Yet, the majority of these studies have used predominantly European American samples. Asian American woman have not been thoroughly researched. This lack of research may be a direct result of the overall lower Body Mass Index present in this group as contrasted with other racial groups (Akan & Grilo, 1995). The current study examined the impact of media images on body image, body satisfaction, and mood among 180 Asian American women, third generation and above, ages 18 to 25. Participants viewed media images of European American thin models, Asian American thin models, or images of inanimate objects. Asian American women exposed to media images of the thin ideal reported lower body image, greater body dissatisfaction, more depressed mood and more anger than women exposed to inanimate objects. In addition, a greater change in mood and body image was found after women viewed media images of the thin ideal, either European or Asian American. Women who viewed Asian American images reported the lowest body image, greatest body dissatisfaction, most depressed mood and anger. Asian American women who highly internalized the thin ideal also endorsed lower body image, greater body dissatisfaction, more depressed mood, and more anger than women low on internalization of the thin ideal. Findings are discussed from a Social Comparison Theory and multicultural perspective.