Branding Terror: Crisis Communications and Marketing Management in "V for Vendetta"
by Roessy, Franziska M., M.A., HAWAII PACIFIC UNIVERSITY, 2011, 88 pages; 1507115

Abstract:

This thesis presents an original model for the examination of public relations campaigns in the context of political rhetoric, studying terrorism as a political phenomenon. The overall model incorporates an analysis of the elements present in marketing and crisis communications campaigns, metaphorically relating them to a struggle between two symbolic regimes dramatized as a battle of public relations campaigns in the film V for Vendetta. The rhetoric of each of these campaigns is intended to motivate target audiences to identify with each campaign's goals and objectives and can be used as a tool for analyzing discourse. The significance of this study lies in the examination of the commonly-used areas of political communications and marketing, and applies these concepts to delineate the political rhetoric of terrorists.

 
AdviserJohn Hart
SchoolHAWAII PACIFIC UNIVERSITY
SourceMAI/ 50-05, p. , Mar 2012
Source TypeThesis
SubjectsMarketing; Mass communication; Film studies
Publication Number1507115
Adobe PDF Access the complete dissertation:
 

» Find an electronic copy at your library.
  Use the link below to access a full citation record of this graduate work:
  http://gateway.proquest.com/openurl%3furl_ver=Z39.88-2004%26res_dat=xri:pqdiss%26rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation%26rft_dat=xri:pqdiss:1507115
  If your library subscribes to the ProQuest Dissertations & Theses (PQDT) database, you may be entitled to a free electronic version of this graduate work. If not, you will have the option to purchase one, and access a 24 page preview for free (if available).

About ProQuest Dissertations & Theses
With over 2.3 million records, the ProQuest Dissertations & Theses (PQDT) database is the most comprehensive collection of dissertations and theses in the world. It is the database of record for graduate research.

The database includes citations of graduate works ranging from the first U.S. dissertation, accepted in 1861, to those accepted as recently as last semester. Of the 2.3 million graduate works included in the database, ProQuest offers more than 1.9 million in full text formats. Of those, over 860,000 are available in PDF format. More than 60,000 dissertations and theses are added to the database each year.

If you have questions, please feel free to visit the ProQuest Web site - http://www.proquest.com - or call ProQuest Hotline Customer Support at 1-800-521-3042.