Image selling: How depictions of power relations, plasticity, and abjection in high-fashion advertisements construct terrifying social narratives
by Litton, Jennifer Lee, M.A., THE UNIVERSITY OF TENNESSEE AT CHATTANOOGA, 2011, 122 pages; 1503880

Abstract:

This paper examines how high-fashion advertisements use visual rhetoric in order to construct social narratives related to power struggles, plasticity, and abjection. In creating these types of images, high-fashion advertisers send explicit messages to their viewers regarding the ways they should engage with the depicted social narratives, ranging from objectification to violence to death. Through a close rhetorical analysis and observational study of high-fashion advertisements, this paper discusses the problematic nature of the marketing techniques and how they skew interpretations of social issues.
 
AdviserRebecca Jones
SchoolTHE UNIVERSITY OF TENNESSEE AT CHATTANOOGA
SourceMAI/ 50-04, p. , Jan 2012
Source TypeThesis
SubjectsMarketing; Women's studies; Communication; Gender studies
Publication Number1503880
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