Internships in Public Relation and Advertising: The Nature of the Experience From the Student's Perspective
by Gugerty, Catherine A., M.A., UNIVERSITY OF SOUTH FLORIDA, 2011, 90 pages; 1496782

Abstract:

This qualitative content analysis examines the nature of experience of public relations and advertising interns. Three decades of scholarly inquiry into the internship experience has provided little insight into the actual experience of the interns themselves. Yet what is learned directly from their individual experience can provide both educators and professionals valuable insight for enhancing the learning process. The following study is a qualitative content analysis of journals and focus groups of undergraduates enrolled in public relations and advertising internships/practicums. The interns' experience follows four themes: (1) the perception of importance; (2) perceived learning benefits; (3) influence of supervisors; and (4) the quest for meaningful work. Through these themes, the experiential learning cycle is evidenced as students reflect, conceptualize, and experiment through their experience.
 
AdviserScott Liu
SchoolUNIVERSITY OF SOUTH FLORIDA
SourceMAI/ 50-01, p. , Sep 2011
Source TypeThesis
SubjectsMarketing; Mass communication; Higher education
Publication Number1496782
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