Reading on the Internet: The Presentation of Online News Articles and Its Relationship to Reader's Recall and Comprehension
by Curtze, Kristen, M.S., ROCHESTER INSTITUTE OF TECHNOLOGY, 2011, 38 pages; 1489169

Abstract:

Since 1995, the number of Internet users has increased by 1.88 billion people. As the population increased, so did the number of websites, news portals, and the amount of information presented on the Internet. Information once commonly read in a newspaper can now be found online with videos, interactive features, and other forms of multimedia. Yet, is reading a story in static, plain text different from reading a story with videos and interactivity? This study asks whether or not a relationship exists between Internet news article presentations and a reader's recall and comprehension. Forty-two participants read online news articles presented in both multimedia and plain text formats before a test. The results are discussed and analyzed for future consideration.
 
AdviserBruce A. Austin
SchoolROCHESTER INSTITUTE OF TECHNOLOGY
SourceMAI/ 49-04, p. , Mar 2011
Source TypeThesis
SubjectsJournalism; Web studies; Mass communication
Publication Number1489169
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