More and more, traditional research methodologies face limitations of increased non-response rates and lack of participation by a diversity of respondents. The influence of normative messages has also been examined but prior studies indicate the need for further investigation regarding the impact visual stimuli has on environmental behavioral. In this study I examine the influence of message framing on environmental behaviors within an exploratory study using social media as a method to collect data. Based on the results from 69 participants comparing two on-line videos, results show that messages with economics frames yielded no differences in likelihood to engage in environmental behaviors compared to messages with a frame based on social norms. This particular method reached a homogenous group of respondents with similar values about nature and the environment. It is also concluded that popular on-line social media sites such as Facebook have limited ability to draw a random sample of survey participants.