Four studies were conducted to determine whether pictures influence moral judgments. Study 1 demonstrated that participants incidentally exposed to a picture of a baby gave significantly lower ratings of moral acceptability for acts involving harm to children than participants incidentally exposed to a landscape picture. In Studies 2 and 4, a picture of two sad Afghan children significantly decreased ratings of the moral acceptability of launching an attack in Afghanistan that is sure to cause civilian casualties compared to a no picture control. Between Studies 2 and 4, a third Study revealed that pictures demonstrating the greatest influence on moral judgments rated highest in empathy, pity, sadness, and anger. Results may indicate that pictures that elicit empathic and negative affective states are most morally persuasive. Additionally, it was found that individuals high in empathic concern are most susceptible to the influence of empathy-inducing pictures.