This thesis examines the ways many coworkers and community members engaged the Ramadan conflict at JBS Swift in Greeley, CO between September 2008-September 2009 through articles and online commentary published in the Greeley Tribune. I examine theoretical discourses that have influenced the current normative constructions of labor identity in the U.S., address significant secular and secularized Protestant historical conceptions of labor identity and behavior, as well as legal discourse regarding the defining and protecting of religious practice that influence the positioning of religious practice in the workplace. Through these examinations, I show that normative work identity is a local and national negotiation in which certain historical constructs of behavior and notions of one’s “inner” disposition have become naturalized in the U.S. context so that one’s mind and emotions are considered to be accessible to outsiders through the judgment of actions and affective displays. Through this process, worker behavior and dispositions have become quantifiable, so as to be ranked and evaluated in accordance with the behavior of fellow peers and coworkers. In the case of the Ramadan conflict in Greeley, the behavior of the Muslim workers’ at JBS Swift was assessed by many coworkers and community members in a manner that was found sufficient to make claims regarding the Muslim workers’ “inner” motives as well as their personal nature and character. I argue that the Muslim workers’ sincerity as loyal and productive workers was questioned in view of their perceived dedication to their religious practices based upon normative assumptions held by many of their coworkers and community members regarding what it means to be a productive and hard worker in the U.S., along with their assumptions of the place religion holds in the workplace. The issue in this conflict is one of sincerity because the workers “inner” selves were questioned and evaluated based upon their actions at work—their loyalty to the company and to the U.S. was reassessed because they were judged by others to value their work duties and obligations less than their religious rituals and practices while on the clock at JBS Swift.