Consumer preferences and characteristics regarding farmers' markets
by Higgins, Cheryl, M.S., UNIVERSITY OF WYOMING, 2009, 84 pages; 1476878

Abstract:

Farmers’ markets have become increasingly popular in recent years with more consumers preferring to buy local food directly from the producer. Farmers’ markets are becoming an alternative to mass-produced foods offered at super markets and are viewed by many consumers as a safer, more environmentally friendly way to buy food. Despite recent food safety scares, farmers’ markets remain relatively free of the stringent regulations in place for large-scale producers. The relationships and interactions developed between consumers and producers at farmers’ markets have replaced the usual forms of regulation and enforcement. A comparison of regulation in the United States and United Kingdom revealed that neither country regulates food safety even though the UK does promote a certification program. Economic literature related to farmers’ markets indicated little information is available about consumers’ assumption/opinions regarding food safety at farmers’ markets or the level of regulation they would expect. A simple survey was constructed with questions identifying the demographic features of customers at the market, products purchased, reasons to shop, and opinions on issues related to regulation and food safety. The survey was distributed at the Laramie, WY farmers’ market with sixty-two consumers participating. Survey results indicated that many consumers approve of certain levels of regulation related to food safety, but are not concerned about current sanitation and food safety conditions at farmers’ markets.

 
AdvisersEdward Bradley; Matthew Andersen
SchoolUNIVERSITY OF WYOMING
SourceMAI/ 48-06, p. , Jul 2010
Source TypeThesis
SubjectsFood science; Agriculture economics
Publication Number1476878
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