Warning signs: Avoiding consumer debt can a system of visual signs be developed to persuade consumers to become wary of their debt?
by Paulus, Dan J., M.F.A., UNIVERSITY OF CENTRAL OKLAHOMA, 2009, 157 pages; 1473067

Abstract:

The lack of warning regarding consumer debt, brought about the development of a visual system of warning signs, based on characteristics found in other effective warning signs. The created warning sign has the potential to positively affect the consumer. Participants (82.8%) found the system of warning signs to be effective in persuading consumers to become wary of their debt. This warning system could help consumers make appropriate decisions concerning the purchases they desire and weigh their ability to repay acquired debt. It could aid in fostering a stronger financial future for those interested in enhancing the quality of their lives. The collected data also supports the application of the warning system on credit card statements, product packaging, and on-line banking.
 
AdviserRukmini Ravikumar
SchoolUNIVERSITY OF CENTRAL OKLAHOMA
SourceMAI/ 48-03, p. , Feb 2010
Source TypeThesis
SubjectsDesign; Economics
Publication Number1473067
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