The relationship between the knowledge of alcohol use and the media's influence on alcohol use among college students
by Waterman-Reilly, Denise, M.S.W., CALIFORNIA STATE UNIVERSITY, LONG BEACH, 2009, 50 pages; 1472389

Abstract:

The purpose of this study was to explore the relationship between college students' knowledge of alcohol use and their perception of the media's messages in regard to alcohol use. The sample consisted of 30 college students. A self-administered questionnaire developed by the researcher was used to collect the data.

In regard to self-knowledge of alcohol use, half of the sample reported that drinking was an easy way to relieve stress. In regard to coping skills, this study found that females reported a significantly greater use of problem-focused coping than did males. In regard to perceived influence of the media, the majority of respondents reported that they were not influenced by alcohol advertisements. Based on the findings, it is recommended that more collaboration take place between social work and education programs at universities.
 
AdviserBrian Lam
SchoolCALIFORNIA STATE UNIVERSITY, LONG BEACH
SourceMAI/ 48-02, p. , Dec 2009
Source TypeThesis
SubjectsSocial work; Public health; Mass communication
Publication Number1472389
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